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Why Vega is Different.

Most farmers sell their coffee as a commodity to middlemen who then sell it to roasters before it is sold again as a consumer-ready product. 90% of the profits in the coffee supply chain are in roasting, leaving farmers with the most at stake earning the smallest share. Vega is doing things differently. We work with small-scale farmers and give them the tools and training to roast and package their coffee, which allows them to earn up to four times more per pound.


Vega Coffee is grown, roasted, packaged and shipped from its point of origin.

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