Why Vega?

A coffee subscription for people & offices who love great coffee

Farmer roasted coffee.

Delivered directly
to you.

A MORE EQUITABLE
COFFEE EXPERIENCE

We are reinventing the coffee supply chain to benefit coffee farmers and drinkers alike. With Vega, your coffee is packaged and roasted by the same farmers who grew it and delivered direct to you.

Most farmers sell their coffee as a commodity to middlemen who then sell it to roasters before it is sold again as a consumer-ready product. 90% of the profits in the coffee supply chain are in roasting, leaving farmers with the most at stake earning the smallest share.

Vega is doing things differently. We work with small-scale farmers and give them the tools and training to roast and package their coffee, which allows them to earn up to four times more per pound. Vega Coffee is grown, roasted, packaged and shipped from its point of origin.

FARMER GROWN,
FARMER ROASTED

Most farmers sell their coffee as a commodity to middlemen who then sell it to roasters before it is sold again as a consumer-ready product. 90% of the profits in the coffee supply chain are in roasting, leaving farmers with the most at stake earning the smallest share.

Vega is doing things differently. We work with small-scale farmers and give them the tools and training to roast and package their coffee, which allows them to earn up to four times more per pound. Vega Coffee is grown, roasted, packaged and shipped from its point of origin.

WE CUT OUT
THE MIDDLEMAN

By selling direct to you, farmers earn more, we can charge less and you get premium coffee crafted from micro lots of the finest coffee varietals delivered straight to you at a fair price.


INVESTING IN
THE FUTURE

The additional income earned by coffee farmers has a tangible impact, funding community initiatives like better education for children and greater access to healthcare. Our farmers, the majority of which are women, play a significant role in transforming their communities with knowledge and lifelong skills that go beyond the farm.

JOIN THE MOVEMENT

Let your daily ritual become part of a bigger story. Enjoy specialty-grade, single-origin coffee on your schedule, at a fair price and help shape a more equitable coffee experience.

OUR STORY

We're three great friends on a mission to create a new coffee experience. Our careers and experience span advocacy, tech, public policy and social enterprise, and Vega Coffee is our expression of the change we believe is possible in the world.

We started Vega Coffee to create a more equitable and fulfilling coffee experience, connecting the world's coffee farmers directly with the world's coffee lovers. In the process, we have become experts in our field who are redefining the coffee industry in pursuit of a better future.